
GENERATIVE AI CONCEPTUAL DESIGN
IN THE PROJECT PROCESS
1. PRE-DESIGN (OR PROGRAMMING)
GOAL: UNDERSTAND THE CLIENT'S NEEDS, GOALS, BUDGET, AND SITE CONDITIONS
SITE ANALYSIS
CODE AND ZONING RESEARCH
CLIENT INTERVIEWS
PROJECT FEASIBILITY
SPACE REQUIREMENTS
AI: CAN ASSIST WITH EARLY VISUAL EXPLORATION BASED ON CLIENT INTERVIEWS AND SITE MOOD*
GENERATIVE AI CONCEPTUAL DESIGN
IN THE PROJECT PROCESS
2. CONCEPTUAL DESIGN
GOAL: BIG-PICTURE SPATIAL IDEAS, MOOD, AND TONE DIRECTION
CREATIVE NARRATIVE
AI: TRANSLATES THE CLIENT'S PRELIMINARY VISION INTO COMPELLING IMAGES/VIDEOS
EXPRESSES BRAND IDENTITY
CAPTURES DESIRED ATMOSPHERE
INTERPRETS COLORS, MATERIALS, FINISHES, STYLE
PROVIDES A STRONG SENSE OF DESIGN DIRECTION
GENERATES PHOTOREALISTIC CONCEPTS QUICKLY
SPEEDS UP CREATIVE EXPLORATION
2. CONCEPTUAL DESIGN
GOAL: BIG-PICTURE SPATIAL IDEAS, MOOD, AND TONE DIRECTION
CREATIVE NARRATIVE
AI: TRANSLATES THE CLIENT'S PRELIMINARY VISION INTO COMPELLING IMAGES/VIDEOS
EXPRESSES BRAND IDENTITY
CAPTURES DESIRED ATMOSPHERE
INTERPRETS COLORS, MATERIALS, FINISHES, STYLE
PROVIDES A STRONG SENSE OF DESIGN DIRECTION
GENERATES PHOTOREALISTIC CONCEPTS QUICKLY
SPEEDS UP CREATIVE EXPLORATION
3. SCHEMATIC DESIGN
GOAL: DEVELOP INITIAL DESIGN CONCEPTS AND TRANSLATE IDEAS INTO SPATIAL LAYOUTS
CONCEPT SKETCHES, DIAGRAMS, PRELIMINARY PLANS
BASIC FLOOR PLANS, ELEVATIONS, AND MASSING
PRELIMINARY MATERIAL IDEAS
ROUGH COST ESTIMATE
OUTPUT: A DESIGN DIRECTION APPROVED BY THE CLIENT
AI: SUPPORTS EARLY SPATIAL AND AESTHETIC VALIDATION
4. DESIGN DEVELOPMENT (DD)
GOAL: REFINE THE DESIGN WITH MORE DETAIL AND SPECIFICITY
MORE DETAILED PLANS, SECTIONS, AND ELEVATIONS
SELECTION OF MATERIALS, FIXTURES, AND SYSTEMS (HVAC, PLUMBING, ETC.)
COORDINATION WITH CONSULTANTS (E.G., STRUCTURAL, MEP)
UPDATED COST ESTIMATE
3D FINAL RENDERINGS BASED ON APPROVED PLANS
OUTPUT: A WELL-RESOLVED DESIGN READY FOR CONSTRUCTION DOCUMENTATION
5. CONSTRUCTION DOCUMENTS
GOAL: PREPARE DETAILED DRAWINGS AND SPECIFICATIONS FOR PERMITTING, BIDDING, AND CONSTRUCTION
COMPLETE ARCHITECTURAL DRAWINGS
MEP INTEGRATION
NOTES, SCHEDULES, TECHNICAL SPECS
PERMIT SUBMISSION
6. BIDDING AND NEGOTIATION
GOAL: HELP CLIENT SELECT A CONTRACTOR AND FINALIZE THE AGREEMENT
ISSUE BID PACKAGES
RESPOND TO CONTRACTOR QUESTIONS
REVIEW BIDS OR PROPOSALS
ASSIST IN CONTRACT NEGOTIATIONS
7. CONSTRUCTION ADMINISTRATION
GOAL: ENSURE THE PROJECT IS BUILT AS DESIGNED AND SUPPORT THE CONTRACTOR
SITE VISITS AND INSPECTIONS
REVIEW SHOP DRAWINGS AND SUBMITTALS
RESPOND TO RFIS (REQUESTS FOR INFORMATION)
APPROVE PAYMENTS
MANAGE CHANGE ORDERS